"Patrice Grell Yursik is the founder of Afrobella®. According to some, she's the Godmother of Brown Beauty Blogging. Trinidadian-born writer Patrice Grell Yursik created Afrobella.com in 2006, to fill a void and to celebrate the inner and outer beauty of women all shades of beautiful. Her popular, award-winning blog shines a loving light on natural hair and the wonderfully wide range of gorgeous skin tones and sizes women come in.
Afrobella has been featured in Caribbean Beat, Essence, Ebony, Glamour, the Trinidad Guardian, and Fast Company. Patrice has contributed her writing to Essence, Newsweek.com, and Ebony.com. She has been featured in advertising campaigns for haircare brand Cream of Nature and cosmetics brand Lancome, and hosted events for brands including Huetiful Hair Steamer, EDEN BodyWorks and Carol’s Daughter. Afrobella recently partnered with MAC Cosmetics to create her own custom lipglass called “All Of My Purple Life,” part of the Bloggers’ Obsession collection (which debuted on June 21,2011, and sold out in a week).
She was the natural hair blogger at AOL’s Black Voices and was one of the first writers for Vogue Italia’s Vogue Black, and contributed the weekly Natural Hair Diary feature to Essence.com. Currently Afrobella contributes to xoJane.com, Ebony.com and Glam.com. In 2011 Afrobella was listed as one of Ebony Magazine’s Power 100, and has won more than ten online awards, including inclusion to the Black Weblog Awards Hall of Fame.”