André Bello

André is a zoologist turned MBA, and is currently the Caribbean commercial manager for one of the world’s best loved brands, Virgin Atlantic Airways. He is also the founder of GET Inc., a consultancy company that brings together some of the brightest minds in behavioral change and performance improvement.

In 2005, André completed his first book, “The Sword & The Spirit,” a fable written to teach negotiation skills. In its foreword, Professor Lawrence Susskind of Harvard Law School’s Program on Negotiation (PON) says that André’s book: “…illustrates more clearly what we mean by a ‘mutual-gains approach to negotiation’ than one hundred repetitions of the theory could accomplish on their own.” That same year, André presented his paper, “The Muscles of Imagination,” at the Harvard/ESSEC conference, “New Trends in Negotiation Training” held in Paris. André’s two most recent pocket-guide publications “Inventobook,” and “Speak and Slide. How to UNLEARN PowerPoint,” are designed to help with creativity and corporate storytelling.

On the software side, André is on the founding teams of several startups, including “CaribShopper,” a store-to-door e-commerce solution for the region, and, “Stella Surveys/Stella Leadership,” developed to measure and improve business leadership while reducing HR effort. His learning platform, “Atomic Gurus,” was created to nudge learners forward using micro-lessons. All of André’s ventures have a common theme—execution through simplification.

How to change your behaviour to achieve success | André Bello | TEDxPortofSpain 2018 Talks

 

André Bello | Introduction

 

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